Think of a massive online retailer and chances are you think of a logo; a letter, a colour scheme, a design.
Think of a small shop on your high street and you probably think of a face. The owner. The person who took a deep breath, stepped out and turned their passion – their dream – into their life’s work.
Every year, more stories surface about huge multinationals exploiting yet another loophole to skip out on tax in the UK. And yet, every year, (often despite our best intentions) we throw our hard earned money at them as Christmas descends, resorting to the easiest, the cheapest, the most obvious, over-advertised option. And every year we wonder why shops are closing on the high street, why people are going out of business, why our towns and villages are becoming soulless miniature carbon copies of huge, out-of-town shopping malls.
Well, here’s a chance to shop a bit differently. This Saturday 5 December is Small Business Saturday, and a chance to get down to your local high street and support those people trying to make their dreams pay their bills.